Marketing

Apparently, Paris Hilton trademarked “That’s hot.” http://www.thesmokinggun.com/archive/years/2007/0907072hallmark1.html?link=rssfeed R-ight. I can understand being miffed over her likeness being placed on a greeting card (after all, she’s conducted her life with a priority on maintaining her privacy), but come on. I’ve looked into trademarking my business name, and I thought there were some hoops to jump through. So is […]

As I typed the above title, I wondered what kind of search engine spam would come my way – we get so much e-mail about “enlargement” these days. But wow, let me get off that train of thought… When I had a brief stint with an executive recruiter a few years ago, I noticed that

(A)n argument is an intellectual process… contradiction is just the automatic gainsaying of any statement the other person makes. No, it isn’t. – Monty Python, The Argument Sketch I’ve recently had occasion to argue with an idiot. Every time I find myself in this position, I’m reminded of my brother’s advice that you can’t make

So I discover today that the bullhorn we borrowed for tomorrow’s bicycle tour (350+ riders expected) doesn’t work. What to do? The plethora of possible bargains on the interwebs wasn’t really an option – even Saturday delivery UPS wouldn’t be on time, plus wow, that’s some expensive shipping. Some of my customers get upset about

I know this post is a bit old, but Spike at the Brains on Fire blog said this about ad agencies beating their brains out to pitch to clients – expensive stunts to try to win customers that in better times they wouldn’t even want. I’m glad to hear of another marketing professional pointing out

So I’m riding down the road with a friend of mine. We’re scouting out places on the upcoming century ride*, and my trusty Garmin GPS whatzit is keeping up with our whereabouts, and guiding us to a point on the route I had previously marked so we could return and mark a road hazard. She